- cross-posted to:
- cars@lemmy.world
- cross-posted to:
- cars@lemmy.world
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Sorry, best we can do is massive, expensive pseudo-luxury SUVs
The large profit margin SUVs are necessary for a company to achieve scale to then be able to produce the smaller cheaper stuff. Fixed costs like the factory, tooling, training, designing, that all takes a lot of money up front before even selling a single vehicle, and the smaller and cheaper the vehicle coming out of that production pipeline is, the longer the payback period will be. And when we’re talking about billions of dollars in cost, it’s hard to remain solvent when interest payments on the debt grow exponentially over time.
It’s why before tesla there had not been an American auto company startup for like 70 years, Tesla almost went bankrupt, and Rivian is just starting to head in the right direction. Lucid is probably fucked and they’re mostly Saudi owned these days anyways, and the rest of the US EV startup space ranges from a joke to a scam.
What legacy automakers already have in staff and part of the production line established is actually kind of useless when they have to wait to establish their electric motor, battery, and chassis production, which probably just means a new factory anyways. Give it a few years and the cheaper smaller stuff will come, because right now AFAIK only tesla actually has the free cash flow to fund an EV economy car at scale. Everyone else is still sinking billions establishing any EV production at all, and interest rates aren’t helping the speed of their progress either.
There’s more than one way to skin a cat. The Chinese EV companies that have come up in the last few years use a diversity of business strategies, not all involving high margin SUVs. BYD’s cars, for example, are spinoffs of its battery manufacturing business.
BYD was selling ICE vehicles up until March of 2022, and their current split is somewhere around 50/50 BEV/hybrid so they’re still not a full EV company. Their lineup is still being supported by their existing infrastructure, subsidized by the already established supply chains for ICE that they can incrementally cannibalize while building up the EV part of the company. It’s a good blueprint for legacy auto, but not for an EV startup. That is even before mentioning the very generous subsidies and incentives for electrification provided by the national, provincial, and city governments to producers and consumers. Not to say there is anything wrong with that, because I believe the US also needs that level of investment into electrification, but my point is that it’s not the same business model.
BYD also put lots of resources into electric buses. Anyway the point is that there’s multiple game plans EV makers can follow, not only Tesla’s.
Best thing for consumers and environmental would be conversion. We already have the cars. I like my 2003 Golf. I won’t be getting rid of it until I need to.
Why replace 8 billion cars when we can convert them. Yeah they won’t be nearly as efficient but it’s a stop gap between scrapping that many cars. Also I can’t afford a new ev. I need a small run around with 259 miles.
I have had a handful of that generation golf over the years that I have modified. It would be absurdly simple to drop an electric motor into that thing if the right kit existed.
This is exactly what I want, I don’t need 300 miles of range, I don’t need luxury entertainment systems. I need a simple vehicle with decently comfortable seats and a shitty Walmart $80 bluetooth head unit. In Europe and various parts of China / Japan you can get a small electric vehicle for like 8,000 US dollars and that’s what I want here God damn it
Honestly that would be great - make the head unit similar to a car from '07/'08 and then if we want to upgrade it wity something aftermarket, we can. Then we can choose what bells and whistles we want.
No autopilot, not internet connected BS. Heck I’d even go without adaptive cruise control and lane assist.
07/08 really was one of the best eras for car interior, because the head units weren’t usually integrated into the dash, meaning you didn’t have to replace trim pieces with your unit in order to upgrade the damned stereo.
I think a large part of the move towards integrated head units had to do with the mandated rear backup camera that necessitates a decent sized screen in the dash in order to use it. The death of CD’s and CD changers also allowed for the screens to grow in size. Lastly, the touchscreens themselves are ever cheaper to manufacture. I love the giant screen in my Chevy Bolt - especially given the Google integration means I don’t have to use the nonsense baked in apps from Chevy.
