• Irdial@lemmy.sdf.org
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    4 months ago

    Safari refers to it as “Privacy-Preserving Ad Measurement”, and Chrome includes an option as part of its “Privacy Sandbox.” Please have the decency to do a basic google search before being an asshole :)

    • Trainguyrom@reddthat.com
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      4 months ago

      Chrome’s privacy sandbox is a very different protocol from Mozilla’s PPA protocol. I haven’t read about Safari’s variant so I don’t know if that’s a copy/paste of Chrome’s or it’s own protocol

      The big difference between Privacy Sandbox (previously Topics API and before that FLoC) and PPA is that Google’s “solution” still tracks the user while Mozilla’s just tracks the ads and gives aggregate data to the advertiser