Snowflakes. Groomers. Cucks.
For years the MAGA movement has approached politics the way a bully would approach a schoolyard, sparring with labels so nasty, they seemed expressly chosen to appeal to the kind of people who stuffed nerds in lockers in sixth grade. And for years Democrats, abiding by the mantra to go high, not low, have responded by trying to be the adults in the room: defending themselves with facts, with context, with earnest explanations that nobody remembers (if they defend themselves at all).
The problem is that taking the high road only works if politics is a sport played mainly by people who act like grown-ups, which it is not. And also: Facts and context don’t make for particularly sticky messaging.
Enter: Weird.
Over the past two weeks, as “Brat” and coconut memes have taken over the internet and Kamala Harris inches closer to Donald Trump in the polls, the Democrats have finally gone low, deploying a bit of verbal jujitsu so delightfully petty it might just work.
Sure, I hear you and what you’re saying, and it all makes sense. I think it depends on the time, the place, and the audience. I would say in general there has been a sea change here in the Trump post-truth world. And in general, things are much, much nastier as far as the tone and style goes. Things were very nasty when it came to policy and actual backroom deals back when Reagan took over. But at least the evil old bastard was charming and liked most Americans in his own goofy / phony way. He did pit us against each other but more in the grandpa wants to watch the kids wrestle kind of way compared to Trump’s “let’s destroy democracy” kind of way.
I also think it’s very important that the Democrats continue to be for some things and not just 100% against things like the Republicans are.