• ozymandias117@lemmy.world
      link
      fedilink
      English
      arrow-up
      10
      arrow-down
      2
      ·
      3 months ago

      I… I know they made colorful iMacs… But… What was the marketing idea behind this ad?

      What did they mean by “No artificial colors” for a computer…?

      • Septimaeus@infosec.pub
        link
        fedilink
        arrow-up
        7
        ·
        3 months ago

        Familiar byline from food marketing? I seem to recall a lot of fear mongering related to food coloring at the time (most of which turned out to be overblown) making that a cutesy/tongue-in-cheek headline coming from a tech company.

        • Ghostalmedia@lemmy.worldOP
          link
          fedilink
          English
          arrow-up
          15
          ·
          3 months ago

          That, and the colors were all foods Tangerine, grape, lime, strawberry, and blueberry

          The campaign was all food references

          • Septimaeus@infosec.pub
            link
            fedilink
            arrow-up
            5
            ·
            3 months ago

            Ah I forgot the fruit schema for the colors! lol

            Honestly some of the jelly style molded acrylic designs from that era were pretty sick, even by today’s standards. I remember the G4 cube with matching Harmon Kardon Soundsticks and display/keyboard/mouse as a standout example of a short lived concept that might still appear futuristic today.

            • bdonvr@thelemmy.club
              link
              fedilink
              arrow-up
              2
              ·
              3 months ago

              Especially compared to contemporary computers. I mean late nineties, everything was beige beige beige, MAYBE black.

          • Grass@sh.itjust.works
            link
            fedilink
            arrow-up
            2
            arrow-down
            2
            ·
            3 months ago

            this was Apple’s peak for design. I can’t stand apple products but if they made an iphone in this colorway I would be tempted.

      • FlihpFlorp@lemm.ee
        link
        fedilink
        English
        arrow-up
        7
        ·
        3 months ago

        I would assume it’s a joke on when they say no artificial colors in food, because… apple?

        Idk