Hats off to Volvo. Its smallest electric SUV, the EX30, is absolutely crushing it in Europe. The pint-sized EV shot up the charts to become Europe’s second-best-selling EV in August, but it was overshadowed only by the Tesla Model Y.
The first EX30 deliveries in Europe started last December, meaning the car has been on sale for only a few months. Since then, it’s become the automaker’s fourth top-selling car—not just EV—in its global lineup. Keep in mind that EV registrations in the EU fell by 43.9% in August, according to the European Automobile Manufacturers’ Association. Despite this, Volvo’s EV registrations actually increased by 36%, and it has the EX30 to thank.
This kind of sales boom is the same success that automakers dream about. And if Europe’s adoption of the vehicle is an indication of what can be expected when the car launches in the U.S. next year, well, let’s just say that Volvo clearly has a massive hit on its hands.
Remove the word “luxury” from marketing material, and cut the price in half. The world needs more electric Model Ts, not environmental-esque virtue signally for a minority of drivers.