![](/static/253f0d9b/assets/icons/icon-96x96.png)
I seem to have missed reading about this Privacy Preserving Attribution API before this release. I’m still reading up on this now and might be misunderstanding, but how enticing is this really to advertisers if the user data is supposedly anonymized? Also, is there some type of monetary exchange between organizations? If not, then I’m failing to see why Firefox would need to send this data in the first place.
I guess that makes sense. I’d be curious to know how attractive this will be in the long run for advertisers, considering they or the ad exchanges go to such great lengths to track and fingerprint users. Interesting experiment.