That’s not really true. Mostly it’s him struggling to describe all the ways that he’s been one of the better progressive presidents despite having a completely non functional congress and outright hostile court. The only message that sticks is how awful Trump is because it’s easy to say and understand, and is obviously true to some and obviously false to others.
The local version of this in southern California is the Banh Mi, a Vietnamese sandwich on a baguette. Less than 10 years ago you could get a good banh mi for 3 or 4 bucks, and these days even the cheapest I’ve seen are $6.50 and many places are charging over $10 for this perfect sandwich. At least double in under 10 years :(