I’m a non IT user interested in usability. I left Windows 7, on my home PC, over 10 years ago, as Linux has a good selection of Desktop Environments to choose from. So I get to try different ways of working. Windows has loads of tweaks. But no serious alternative desktops. Work PC is Windows only sadly.
Businesses around the world, who have no idea what a few people use the term gimp to mean, are no different. The name makes no difference to them. To most people around the world, gimp means that photo editor.