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I was there, during the first advertising push of the mid/late 90s, where visiting the wrong website - or even the right one on the wrong day - spawned “uncloseable” pop-ups and pop-unders… uncloseable because as soon as you tried to dismiss the window, that action triggered a half-dozen more to spawn.
Eventually, the weight of all the browser windows would cause not only the browser to grind to a halt, but even the computer as a whole (single-thread CPUs & minimal RAM, nat), such that your only possible recovery path was to conduct a hard restart of the entire system, your unsaved work be damned.
I feel for those businesses whose only possible funding strategy is via ads, but that well was lethally poisoned for me decades ago. I jumped onto the world’s first adblocker the moment it became available for Phoenix (now Firefox), and I have never looked back. The only way I will ever stop using adblocking is to stop using the Internet entirely.
Not the person you replied to, but…
To move out of the least-worst option position.
Right now it’s in that position. It’s always been in that position, and IMO it has never not been in that position.
And for the record, I am not talking about Mozilla specifically, but the browser ecosystem for that rendering engine that includes any forks and derivatives… because things like Chrome’s maliciously flawed and user-hostile Manifest v3 also cascade down into forks and alternatives that are based off of it, and so contaminate many other normally-good alternatives.