There will always be those who offer things for free, always has been. Granted, we might’ve gotten used to higher quality (paid for by ads) and will need to “settle” for lower quality if we don’t pay with money - but I think for humanity’s sake this is something that needs to be done.
I pay 25EUR for a family subscription. Unlimited queries. Also means the risk of family members downloading malware (through paid ad results) is a lot lower.