They have German and Finnish data centers, as well as American. Pricing is pretty competitive, and unlike anything super autoscalable in AWS, it’s predictable.
They offer an email service that comes with their basic webhosting service, which is a bundle that costs less for 100 inboxes than Google Suite or Proton for just one user, if all you need is email.
Those big players each offer hundreds if not thousands of niche, sometimes partially overlapping, services. What are the things that you need out of a “proper Cloud contender” that would allow you to ditch AWS/Azure/GCP at work?